Wildfox Gives Us Major ‘90s Grunge Makeup Inspo… for the Beach

The days of wearing no makeup to the beach or pool are over, at least if Wildfox has anything to say about it. The label's latest swim lookbook channels the '90s with models rocking dark, grungy lipstick, brown lipliner, smudgy black eyes, scrunchies and baby braids, giving us major inspiration for the beach and beyond. 

The nostalgic beauty trends were paired with daisy-adorned bikinis and Kelly Kapowski-approved one piece suits. And while we might not dare to rock a blackberry lip to the beach, we can’t help but want to buy a darker lip stain and scrunchies to match all our swimsuits this summer. Oh, and those two baby braids framing the model’s face? Who's with us?

See the entire lookbook at FashionGoneRogue.com.