Rihanna is the Face of Balmain, and We're Dying Over Her New Hair

Balmain has unveiled its Spring/Summer 2014 ads starring Rihanna, and we're obsessed. But it's not her gold chain accented denim outfit we can't stop talking about (though that's pretty good, too), but her hairstyle in the ads.

In the photos, RiRi rocks the textured, shoulder-skimming cut that's been majorly trending lately (see: Karlie Kloss, Jennifer Aniston, et al). New York-based hair stylist Yusef Williams styled RiRi's curly bob for the campaign, which was shot by Inez van Lamsweerde and Vinoodh Matadin. Makeup artist Yadim created the singer's naturally gorgeous makeup look. P.S. We wouldn't doubt she's using products from Balmain's luxe new haircare line.