Pick of the Week: Louis Licari Volumizing Daily Root Lift

Okay, you can stop looking. If your hair could use more height and volume, Louis Licari’s Volumizing Daily Root Lift is the one. Nobody knows more about hair, specifically colored hair (he trained as a painter!), than my beloved Louis. So you won’t find any color or keratin-damaging sulfates in his spritz. Volumizing Daily Root Lift is part of Louis’ Ionic Color Preservation System™. Pump it on damp or dry hair near your roots and it’s as if a drill sergeant has shouted  “ATTENTION!” to your follicles. This amazing product also protects your hair from UV rays, hushes frizz, and, using natural substances such as Wheat protein, Camelia Sinensis Leaf Extract, and Grape Seed Extract, restores moisture balance. Volumizing Daily Root Lift gets a rise out of your hair and makes it look Chewbacca thick too. I’ve tried them all, and I mean ALL. Check out New York’s “King of Color” doing his Ambush Makeovers on the Today Show where he works magic on a lucky member in the audience. I don’t just love Louis Licari, I trust him. –Patricia Volk

Patricia Volk is the author of the forth-coming SHOCKED: My Mother, Schiaparelli, and Me (Knopf 2013)