Nice Stems: 3 Mascaras With Cool New Wands

Nice Stems: Three Mascaras With Cool, New Wands Klaudia Tirico

It seems like beauty companies always focused on the tip of the mascara wand to give us the lashes of our dreams. Whether we wanted length, volume or both, we relied on the bristles and formula to hook (and wake) our eyes up. But it’s 2014 and times are changing, and that means mascaras are too. The latest crop of wands are all about the stem. Yes, the part that doesn’t make contact with your lashes at all. These three new applicators have sexy curves and can do backbends that would make any yogi jealous. Get to know them here.

Keywords

mascara, L'Oreal, lancome, Maybelline

The Mascara: Lancôme Grandiôse‎ Klaudia Tirico

The pear shape of Lancôme’s Grandiôse‎ mascara tube was designed to fit the world’s first-ever swan-neck stem. But it’s not just the curves that make it so special. The formula features an intense black hue to illuminate eyes, while the long-wear polymers serve 12 hours of fluffy, just-applied-a-fresh-coat lashes. The mascara is even blended with Lancôme’s signature ingredient, native rose cell extract, to condition and revitalize every hair.

Keywords

mascara, L'Oreal, lancome, Maybelline

The Stem Klaudia Tirico

With its arched stem, the Grandiôse‎ has some serious sex appeal. After noticing how some of the biggest makeup artists in the world bend their mascara stems in order to effortlessly coat every lash, the brand invented the swan-neck stem to recreate the pro technique. Not only does it make application faster and easier, it fans out every lash while lifting, lengthening and pumping up the volume in every direction.

Lancôme Grandiôse‎, $32, hits beauty counters and Lancome.com on August 6th.

Keywords

mascara, L'Oreal, lancome, Maybelline

The Mascara: L’Oréal Paris Voluminous Miss Manga Klaudia Tirico

Here’s how you can get doll-like lashes for under $8. L’Oréal Paris’s Miss Manga features a unique stem and brush that work together to give you 15 times more volume. In Japanese, the word “manga” refers to comics and cartooning. And if you’ve ever seen the peepers of Japanese cartoons, you’ll totally understand how this mascara got its name.

Keywords

mascara, L'Oreal, lancome, Maybelline

The Stem Klaudia Tirico

With a bendable stem and cone tip, the 360 flexor brush of Miss Manga catches every hard-to-reach hair for an even, wide-eyed look. The stem may be super flexible and bouncy, but somehow, it offers up major control and gorgeous, fluttering lashes with the perfect amount of clump – a must if you’re into a subtle spider lash.

$7.99 at Drugstore.com

Keywords

mascara, L'Oreal, lancome, Maybelline

The Mascara: Maybelline Volum’ Express Pumped Up! Klaudia Tirico

For years we’ve been told to never pump our mascara wands in and out of the tube because it dries out the formula. But Maybelline’s latest mascara embraces the pump in a whole new way, serving up va-va-voom lashes in the process.

Keywords

mascara, L'Oreal, lancome, Maybelline

The Stem Klaudia Tirico

The Marilyn-esque hourglass shape of Pumped Up! mascara was made to attract more product without needing to pump the brush. The result? An even coat of the smooth, collagen-infused formula for bigger, badder lashes sans clumping.

$7.99 at Ulta

Keywords

mascara, L'Oreal, lancome, Maybelline