Planning on doing a lot of K-I-S-S-I-N-G this Valentine’s Day? Make sure your clutch is stocked with Rimmel’s new Provocalips 16HR Kiss Proof Lip Colour. This two-step tube features a bold hue on one end and a high-shine gloss on the other to lock in color. Its non-drying formula will stay put throughout dinner and – ahem – dessert. Available in 10 shades. 

 

Our Pick: Skinny Dipping, a light-reflecting nude that leaves lips looking plump á la Kylie Jenner. 

 

Rimmel Provocalips 16HR Kiss Proof Lip Colour, $6.69 at Ulta

Lipstick Queen took a ride on the dark side with their new Bete Noire range. The collection features three lipsticks, all the same black cherry hue with different finishes. Choose between the super dark Possessed Intense, metallic Possessed Metal, or see-through Possessed Sheer depending on which side of the bed you woke up on. 

 

Our Pick: Possessed Sheer, for days when you want to a rock a moodier lip without giving off a goth vibe. 

 

Lipstick Queen Bete Noire, $40 at LipstickQueen.com

 

Double-ended lippies are having a moment this year. L’Oréal Paris’s latest collection boasts zero bleeding or fading, just an out-of-this-world-sexy mouth. One end features a rich color, while the other houses a sheer balm (that feels great on lips alone, too). They’re a great option for someone who wants a long-wearing color, without having to glob on gloss. 

 

Our Pick: Permanent Blush: your lips, but better! 

 

L’Oréal Paris Infallible Pro-Last Lipcolor, $9.99 at Target

If the shiniest gloss on the planet had a baby with a bold lipstick, it’d be CoverGirl’s Lip Lava. You get the high-shine of a lip gloss with full coverage color. The best part? It feels like a lightweight lip balm on your pout. It’s time to kick that sticky gloss to the curb. 

 

Our Pick: Look It’s Lava!, a bold shimmering purple that actually looks great on everyone.

 

CoverGirl Lip Lava, $7.99 at Ulta

If you haven’t tried a liquid matte lipstick, you’re seriously missing out. They apply like a gloss, but dry like a matte lipstick and stay put for ever. Anastasia Beverly Hills (yes, the major brow makeup brand) is introducing a new color cosmetics line featuring these insane Liquid Lipsticks. They’re so velvety and so rich in color, you’ll want to eat them (but you can’t because they won’t come off with a measly lick). Choose from 20 shades. 

 

Our Pick: Heathers, because it's named after the movie, duh! 

 

Anastasia Beverly Hills Liquid Lipstick in Heathers, $20 at AnastasiaBeverlyHills.com

For a touch of shimmery color that treats lips like a balm, these new Lip Twists from French skincare brand Sisley are it. They glide on like a dream, add a touch of shine and color, and boast plant-based ingredients to give you a soft, supple pout. It’s like skincare for your lips.

 

Our Pick: 7 Coral, a juicy orange hue that’s perfect for a fuss-free makeup look. 

 

Temptu’s first stab at lip color is the real deal. The way these babies slide on the pout and feel after hours of wear is almost too good to be true. They boast rich color that lasts without cracking, drying or feathering. Who says you can’t have it all? 

 

Our Pick: Imperial Red, the creamiest, most universally flattering red lipstick ever. 

 

Temptu Color True Lipstick in Imperial Red, $24 at Temptu.com

You can thank makeup artist and Shiseido Artistic Director Dick Page for these brilliant, hydrating lipsticks. Each of the eight shades pack a lot of punch, in their own sheer way. They’re made with a light-reflecting veiling pearl that offers up delicate shine and a blend of hydrating ingredients that retain moisture for hours. But don’t let the sheer wash fool you, they can also be layered for a super glossy finish. 

 

Our Pick: Orangerie, a delicate coral that is sure to be your daily pick come spring. 

 

Shiseido Veiled Rouge in OR303, $25 at Shiseido.com

Behold, the creamiest lipstick ever. Seriously, the way it applies is almost addicting. It’s all thanks to the wax-free gel technology that delivers high-definition color in a single swipe. It almost feels like your have nothing on. Choose from 20 eye-catching shades. 

 

Our Pick: HD Petunia, the most perfect pink we ever did see. 

 

Revlon Ultra HD Lipstick in Petunia, $7.99 at Target