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Buy Now: Marc Jacobs Beauty O!Mega Lash Volumizing Mascara

By Klaudia Tirico / September 11, 2014

 
Ever since Marc Jacobs launched his coveted beauty line, we’ve been devoted to the designer’s innovative formulas and luxe packaging. He never fails to impress us with his ability to reinvent a fashion trend or beauty product. Jacobs’ latest genius offering is the O!Mega Lash Volumizing Mascara, which puts all others to shame. Not only is it the ultimate lash-expanding tool, it’s formulated with size-increasing ingredients like rice bran, bayberry, carob and African acacia tree extracts that offer up the fullest, most flirtatious lashes yet. 
 
But the innovative, water-based formula isn’t all. The mascara is also blended with essential oils that deep condition every lash, and vitamins B5 and C to strengthen and keep them in place all day long. The brush is also a unique combination of two different designs: one for separation, the other for major volume and curl. Whether you’re looking to lengthen, curl, define or plump up, this mascara covers it all. 
 
The Marc Jacobs Beauty O!Mega Lash Volumizing Mascara in Blacquer ($26) is available at Sephora now.