Pick of the Week: Simply Vera Vera Wang Smoothing Lip Primer

I know I say this way too often, but I'm obsessed with bright lipsticks. There is just something about a great pop of color on the pout that makes any outfit so much better. My usual routine always included using a gentle lip scrub followed by some balm before applying my favorite lipstick. I didn't think it could get better until I came accross this Simply Vera Vera Wang Smoothing Lip Primer ($32.50) from the designer's brand new line of color cosmetics for Kohl's (The line makes it's debut this month!). It's a colorless cream that provides a silky canvas and acts like an adhesive to the lip color. All my lipsticks go on smoother and brighter, and last a lot longer. I love how the formula adds a little oomph to my pout and keeps my lipstick from bleeding. It's the perfect base for the tangerine lip I plan on rocking this season.