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This New Makeup Collection Has Some Seriously Cool Packaging

By Wendy Rodewald-Sulz / January 20, 2015

While it’s true you can’t always judge a book by its cover, we’re firm believers that you can judge a beauty product by its packaging. After all, what good is a new lipstick if it can’t star in your next Instagram flat lay?
The new Isabel and Ruben Toledo collection from MAC Cosmetics officially ups the ante when it comes to your compacts and tubes. The products, which were designed in collaboration with the fashion illustrator and designer husband-and-wife duo, feature graphic black-lined, red-lipped faces and pack highly covetable shades inside. Look for the 30-piece lineup — which includes ombré blushes, shadow palettes, colored mascaras, lipsticks and glosses — online January 29th and in stores February 5th. With designs this eye-catching, you can’t miss them.