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Dolce & Gabbana’s New Skincare Line is Proven to Get You Stared At

By Wendy Rodewald-Sulz / September 15, 2014

Dolce & Gabbana now have your entire beauty routine covered. After launching a makeup line in 2009 and a series of mega-successful fragrances, the brand is debuting its first-ever skincare collection — and the products are as luxe as you’d expect. The offerings include eight products in the Essential line (think cleansers, toners and makeup remover) and five Aurealux products featuring the collection’s signature Gold Flavo-Silk Tricomplex, a tone and texture perfecting combination of Gold Silk Sericin, Italian olive oil and vitamin B3. But it’s the unique science behind the line that really caught our eye.
P&G Prestige, who created the products in partnership with the Italian luxury house, studied the “captivating effects” of the skincare line — that is, its ability to make your complexion so beautiful that others can’t look away. Researchers tracked the gazes of 183 random judges as they looked at two photographs: one of a person’s face before using the line’s Aurealux Cream moisturizer, the other an ‘after’ photo. They found that 70 percent of judges looked at the treated face first, and for significantly longer. So basically, the skincare products are the perfect complement to look-at-me red lipstick and four-and-a-half-inch Dolce & Gabbana pumps.

Standouts from the skincare collection include the Aurealux Eye Gel ($72), a unique jelly-like treatment; the Aurealux Mask ($169 for six), a sheet mask whose fibers are designed to push active ingredients twice as fast into the skin; and, of course, the hero Aurealux Cream ($129) used in the study. And true to Dolce & Gabbana form, the gold accented jars are designed to look luxurious on your vanity. All 13 products are available now at Saks Fifth Avenue, should you want to feel like an Italian supermodel this fall.