Bobbi Brown’s Lip Color Range is Getting a Major Update

 

When Bobbi Brown launched her namesake makeup line 23 years ago, she designed her 10 original Lip Color shades to look like natural lips, only better. The brown-based shades were a major departure from the bright, unnatural-looking lipsticks on the market during that era of big hair and painted faces.

 

The company has come a long way since 1991 (it’s been a part of Estée Lauder since 1995), but now Bobbi Brown is going back to her roots with a major overhaul of the original lipstick line. The new Crazy for Color Collection, debuting this July, will add 32 new and back-by-popular-demand shades to the existing Lip Color collection. The new hues range from neutral nudes to bold brights, and the creamy, long-lasting formula remains the same. The ‘90s are back, after all.