A new year calls for a new batch of drugstore makeup, skincare and haircare that won’t break the bank. We rounded up the newest drugstore beauty innovations to hit shelves in the next few months. Get excited!
Who needs a pro when these at-home goodies promise a salon-quality manicure? The imPRESS Designer Kits (out March) let you design your own imPress nails with jeweled strips before you apply, while Sally Hansen’s Salon Insta-Gel Strips give you the feel of a gel manicure that’s easy to remove. Plus, Essie’s new nail wraps offer a cool 3D texture that lasts up to 10 days and Physician’s Formula Nail Trios give you three complementing colors for major nail art inspiration.
There’s nothing like a multi-tasking product to make getting ready easier. It leaves more time to perfect an ombre lip or smokey eye. These eyeshadows and foundation already have a built in primer. That’s one extra step to avoid and zero slippage throughout the day. The antioxidant-rich Neutrogena Crease Proof Eye Shadow comes in six shades that brighten eyes and prevent fading and creasing, while the Almay intense i-color shadow and color primers offer four pigment-rich, eye color-enhancing shades. For an all day flawless complexion, try the silky gel formula of Maybelline’s Lifter Foundation, made with a built in primer for firmer, lifted skin.
Add some color to your look with these highly pigmented glossies. Burt’s Bees latest offerings offer beautifully saturated colors in 100% natural form. Physician’s Formula is providing a sexy hint of color with their new Glossy Stains. The high-shine finish also gives you a dose of lip enhancement for a sultry look that lasts up to 12 hours. Plus, L’Oreal Paris Colour Caress Shine Stain gives you that wet look with hydrating properties for kissable lips.
These hydrating skin care collections came just in time to save us from winter skin. The L’oreal Ideal Moisture Collection offers basic skincare that targets a variety of concerns. The Olay Fresh Effects collection is a line of hydrating and refreshing products geared towards women between the ages of 18 and 34. It features everything from moisturizers to BB creams.
There is only one way to wear foundation, and that’s making it look like you have nothing on. CoverGirl’s 3-in-1 Foundation is like wearing a primer, concealer and foundation in one product so there is no need to have to pack on the product, while Almay’s Smart Shade Mousse Makeup gives you a lightweight feel with a full coverage, velvety finish. It even adjusts to your skin tone! Revlon’s Nearly Naked Pressed Powder melts into the skin for a natural, flawless complexion without the cake.
There will finally be no more nipping and tugging at your gentle eye area when applying liner. Almay’s i-color defining liner is soft and creamy but is still firm enough to give you a controlled application, while the Rimmel Kajal Eyeliner (out February) gives you long wear with a creamy, kohl pencil for a smoldering look with intense color.
The hottest hair trends usually require a pro to achieve, but not anymore. L’oreal Feria Wild Ombre is the first at-home ombre hair dye system to hit stores. It comes in three shades: medium to dark brown, dark blonde to light brown, and light to medium blonde. Lightening your tips has never been easier.
Two of your favorite makeup brands have added makeup removers that wipe away dirt, oil, and impurities to the drugstore shelves. Maybelline’s offerings include a makeup removing lotion, a waterproof and regular eye makeup remover, and cleansing cloths. Its gentle, oil-free formula will have makeup off in a flash. L’Oreal’s gel cleanser and makeup removing towelettes wipe off makeup and dirt, and tighten and diminish the appearance of pores, too.
Yummy fruits like goji berry, passion fruit and kiwi are all packed into tiny beads in Garnier’s new Hydra-Recharge Collection. These superfruits deliver a serious dose of hydration to dull strands. The collection features a shampoo, conditioner, Moisture-Plenish Treatment and Moisture Whip leave-in conditioner to ensure your hair is glowing, gorgeous and silky smooth.
Here are two new ways to hide imperfections for a flawless complexion. L’Oreal Paris has a new Crayon Concealer that allows for precise application for smaller and larger areas. The soft wax formula has an ultra-creamy texture that makes blending easy. CoverGirl’s Concealer Balm is infused with Olay to combine skincare and makeup benefits that help hide and erase imperfections and dark spots.
Did you know that sweat from stress smells worse than sweat from heat or activity? Many deodorants offer protection from stress related to working out and heat, but stress sweat has a mind of it’s own. Not only does this new Secret Clinical Strength Stress Response deodorant fight odor from heat and activity induced sweat, but it protects you against stress sweat, too! The BCD technology uses odor-neutralizing molecules to trap odor, lock it away and release a fresh citrus scent.
