Just Launched: Benefit Teams Up with BaubleBar
If you love jewelry as much as you love beauty, you’re going to want to get on board with Benefit and BaubleBar’s newest venture, Beauty Genie in a Bottle. The makeup brand teamed up with the affordable jewelry destination for a collection of three unique gift sets just in time for Valentine’s Day. Launching today, each of the three sets – Sparkle, Shine & All Things Fine, Real Romance & A Rosy Future and Love, Luck & Long Lashes – includes one or two cult-classic Benefit products like Benetint, High Beam and They’re Real Mascara, and a fancy BaubleBar accessory.
Each box features Benefit’s beauty genie, Simone, who offers up special fortunes in the brand’s signature cheeky style. But that’s not all. Simone also appears in the interactive game found on both BaubleBar.com and BenefitCosmetics.com where she hands out discount codes to shop on both sites. There is also an animatronic fortune-telling “Twitter machine,” where fans can tweet to win BaubleBar and Benefit goodies.
The “Beauty Genie in a Bottle” sets ($34 each) will be available online today. Choose from one of the three sets below:
Love, Luck & Long Lashes includes a spiked bracelet set and Benefit They’re Real Mascara.
Real Romance & A Rosy Future features a dainty necklace, travel-sized They’re Real Mascara and a Benetint.
Sparkle, Shine & All Things Fine includes two sets of sparkly earrings, a High Beam and Posie Tint.
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