Alexa Chung Ventures into Makeup with Help from Eyeko
Alexa Chung is one busy IT girl lately. Aside from promoting her newly launched book, IT, Fashionista recently reported that she is also teaming up with popular British eye makeup brand Eyeko for her first venture into cosmetics.
The Alexa for Eyeko line will be available as a limited edition gift set, featuring an "Eye Do" mascara, a liquid eyeliner and a few kitchy prezzies like a poster of the Brit's doodles and an interesting makeup tool that prevents smudging. We especially love the cool packaging featuring a close-up of Alexa's eye.
The exclusive set will be available in November at www.eyeko.com and Selfridges in London. You might want to get on the waiting list for it ASAP. We predict a sell-out. Or, you can just wait until it hits Sephora stores in the States in January.
Get more scoop on the collection on Fashionista.com.
[Photo Credit: Fashionista.com]
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