beautyblitz is the first national beauty magazine to be published entirely online. The interactive website targets women ages 18 to 49 seeking reliable, up-to-the-minute news about the people, places and products that matter most to them. The site features celebrity editors, unprecedented access to industry experts, user-generated content, and thorough resources. beautyblitz is the fastest, easiest guide to help women get, and stay, gorgeous.
beautyblitz delivers reliable information in a fresh, sophisticated format that breaks the conventional editorial mold. The site not only reports trends, but it also empowers readers by giving them the ability to participate in trend development.
The creative team at beautyblitz has over 125 combined years of beauty editorial experience. They've worked for publications such as Vogue, The New York Times, Lucky, Glamour, CosmoGirl, Harper's Bazaar, Marie Claire, In Style, Shape and Seventeen. CELEBRITY ACCESSInsider Tricks: Want to get a look from your favorite TV show or ad campaign? This feature offers exclusive tips and tricks from world-renowned makeup artists, who'll spill the scoop, the whole scoop and nothing but the scoop.Celebrity Editors: A revolving panel of celebrity guest editors volunteers to test dozens of never-before-seen products in lab sample form. Each star writes about her favorites, giving buzz to the beauty industry’s latest launches.Beauty Diary: What would it be like to live in someone else’s shoes—and lip gloss—for a day? This feature takes readers beyond the velvet rope and into the daily life of celebrities, fashion designers and executives as they divulge the details of a typical day.COMPREHENSIVE RESOURCEBeauty Finder: Looking for the best massage in New York? A yoga class in Miami? An eco-salon in Seattle? Beauty Finder is an interactive map of the United States that lets readers choose from over 75 special traits and services in their city. The feature rolls out in August and will include thousands of editor-approved spots. Readers have the opportunity to vote for their favorites and add new places to the directory. Free Style: Free full-size products every day! 'Nuff said. Yes, today, tomorrow and next week, too. This interactive calendar gives readers first dibs on giveaways from the latest skincare, cosmetics, hair, fragrance and eco products to hit the market. Features: These stories, presented in slide-show format, cover everything from “10 Unpredictable Skin Cancer Risks” to “Get Gorgeous While You Sleep.” Each topic weaves new products and expert tricks into the reader’s daily beauty routine. The goal is to help her look more beautiful or youthful in less time and with greater ease.Blogs: This collection of blogs expert-generated columns covers news in fresh, witty, provocative voices, always with a unique perspective and an eye towards helping you look your best. Meet the Pros: A who’s who of the beauty industry, this section showcases every well-known makeup, fragrance, hair, nail, fitness and skin expert in the industry. Each profile includes a handwritten survey that includes their first big break, what’s in their fridge, beauty tip learned from their mom and product that should be invented, among other fun, entertaining trivia.BeautyGrams: Readers can send a friend an e-card along with a favorite beauty product. The user chooses a custom-tailored stylish e-card from American Greetings Interactive, then buys a beauty product from an online retailer, and the recipient receives a beauty telegram the very same day. Launching early 2009.Glossary: Want to know the different between eau de toilette and eau de parfum? Or what an Ayurvedic shirodhara treatment is? Look up any ingredient, beauty-speak term or skin condition.About Polly Blitzer
Founder & Editor-in-Chief of beautyblitz
Polly Blitzer has been a women's magazine editor for nine years, six of which were spent covering the beauty industry at In Style. In July 2007, she decided to launch the first national beauty magazine to be published entirely online.
As Blitzer noticed a shift in journalism from print to digital formats, she became fascinated with the potential of Internet media: its speediness, immediacy and interactivity could make beauty attainable, shareable and available to consumers all over the world at no cost to them.
Combining a solid journalistic foundation, innovative design team, interactive platform and ability to predict consumer behavior, Blitzer seeks to redefine the role of editorial coverage in the beauty industry.
She is a regular on local and national television programs, including Entertainment Tonight, Showbiz Tonight, Fox News, CNN, CBS News and others. She has appeared as a beauty expert in publications such as The New York Times and New York Daily News. She's been a spokesperson for Clairol Natural Instincts campaigns and has provided online beauty training to executives at Procter & Gamble, Guerlain, Givenchy, Estee Lauder and Target.
Blitzer is a native New Yorker and a graduate of Columbia University, where she received her B.A. in Sociology. Prior to working at In Style, she was an editor at Marie Claire. She has also worked in the investment banking division at Salomon Smith Barney and in the corporate editorial division of Condé Nast Publications. She is the founder of Kiss & Make Up, a non-profit organization dedicated to helping children with cancer.